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More and more the ‘digital world’ has taken over our lives. The advantages in so many ways are immeasurable, but as retailers, producers, purveyors and service providers, it is all too easy to have the focus of our attention diverted from the ‘real world’ as we aim to perfect our digital presence.
We can spend hours, days, even weeks with graphic designers, website creators, digital marketing specialists and the dreaded search engine optimisation (SEO) gurus chasing virtual clients and customers through cyberspace. But what about those people we actually get to meet face to face, or, more to the point, want to meet face to face?
If you are unsure to what extent the virtual world has taken over the lives of the UK population, Deloitte has revealed some startling results, the headline to their recent article tells its own story and will give you an insight into the problem facing many of us today: UK public are ‘glued to smartphones’ as device adoption reaches new heights.
The phrase “glued to their smartphones” is scarily accurate – you only have to walk down the street to notice the number of people who are seemingly oblivious to their surroundings as they chat away on their smartphone. So, what has this got to do with printing you may ask?
Ten years ago, we were all less distracted. Why? Because we were less accessible to the rest of the world. We were enjoying the benefits of mobile phones which enabled us to be more ‘connected’ to family, friends and our workplace, but that was it. Today we are not just connected to these people, they are almost a part of our lives wherever we go and whatever we do. Worse still, we are now instantly accessible to virtually everyone in the world thanks to social media, which has become a constant distraction.
When we are out and about, less and less do we actually notice or take in our surroundings as we consistently and constantly check our smartphone for alerts and updates. Ever get the feeling that you are actually being ‘harassed’ by your smartphone? Ten years ago, we would notice if a shop had changed its window display, if it had undergone a revamp or even changed ownership, as we walked down the street. We would also notice the modest-but-effective ‘Sale’ stickers in the window, intended to catch our eye as we ambled past.
Next time you walk down the high street, have a look for those ‘Sale’ stickers. They’re a little easier to spot now as they have changed to three-foot high banners or, in some cases, have even taken over the whole of the shop window, to the point you can hardly see what they are actually selling inside. This is because it has become harder and harder for retailers to grab our attention.
When you know exactly what the challenge is, the solution is easier to find, and when it comes to catching the eye of the public, the role of ‘printed media’ cannot be overestimated. So where are the opportunities to effectively utilise print?
Here at the Entwistle Group we have been specialising in print media of the highest quality for a comprehensive range of businesses to connect more effectively with potential clients and customers. Digital print still has a very effective role to play in marketing, and with so many recent advancements in digital print technology, one of the greatest benefits for our customers is greater affordability, especially for smaller and more-individual print runs.
To find out more how we can help you connect more effectively with your customers, get in contact and let us help you find more ways to increase the profitability of your business.