Getting ourselves noticed doesn’t always come naturally to us. However, if you run a business, then that has to be your number-one objective. For those of you who are solely involved in e-commerce, getting noticed simply involves creating a social media presence, designing and utilising pay-per-click (PPC) adverts through Google, and search engine optimisation (SEO) to get your website ranked. But what if you deal with people on a face-to-face basis? What if you offer a service as opposed to, or alongside, products? How do you then get yourself noticed?
While it can be so easy to concentrate on creating an ‘online presence’ in today’s digital age, direct ‘real-life’ marketing still has its place, especially if you are a ‘service provider’. Meeting people, talking to them, discussing how you can help them on a face-to-face basis is still the most effective way of converting leads. Now going out and finding leads can be a thankless task at times, but what if those leads were searching for you instead? Isn’t that what trade shows and exhibitions are all about?
The beauty of attending trade shows and exhibitions is that the organisers have already done the hard work for you when it comes to finding potential customers and clients. They will be coming through the doors in their droves, all eager to see what’s on offer. So, your challenge is not so much to find these people, but to ensure that they find you. Here at the Entwistle Group we understand this challenge better than most, which is why we have devoted a whole section of our business to promotional material for exhibitions, conferences and trade shows, or trade fairs as they are also known.
If you are thinking in the back of your mind that trade shows and exhibitions are a bit ‘old school’ and passé, time to think again. Don’t be fooled that the only way to find new customers is by increasing your digital presence through social media, and that without a Facebook page your business will sink without trace. As a prime example, in 2016 Accountex, the flagship accounting exhibition held over two days at London’s ExCel, reported a 24% increase in the number of visitors over the previous year, while a further 15% exhibition space had already been booked for 2017.
While the ultimate goal may be the same, trade shows and exhibitions differ from markets, not just in the way that ‘business’ is done, but also how you promote yourself. Imagine the cacophony of noise in an enclosed exhibition hall if every exhibitor were to start shouting out “Get your dog collars here!” or “Organic fertiliser, two bags for a tenner!” However, presentation is critical – you only have to look at your fruit and veg, or fishmonger stalls at the local market to understand what we mean. So, what are your options?
Of course, face-to-face promotion doesn’t just have to be at an exhibition, but also includes conferences. Our delegate pack printing service is an essential component for any conference or exhibition. Get in contact with us and we’ll be happy to discuss our printing services for programmes, speaker biographies, speakers' notes, maps, name badges, place setting tent cards, branded bags and seating plans, which will all help to promote your business in its best light.