Entwistle have appointed Chris Taylor to lead the Cross media
campaigns given his design and web background. Cross Media for those who don’t know is the use of Print, email, personalised web pages and SMS (text) where typically a campaign will use some if not all of them to make contact with their target.
Cascade allows Entwistle to use one ’system’ to manage any type of campaign where they can work from existing data, use the system to build new leads or simply use it to cleanse data. It’s not only used for marketing, Cascade and Cross media are also very powerful when used for events, registering, issuing tickets, event feedback, all can be automated and controlled from your desk at the click of a button.